Making a typeface that one hundred million people see every day is no small task.
Plau partnered with Rede Globo’s creative team to do just that. The result is Globotipo, a 3-style, 30-font super family created to refreshed and expand the typographic voice for Brazil’s ultimate broadcaster. Check out the video case above or scroll to learn more.
Read an in-depth story about this project at Plau’s Blog (in English).
–
Leia um artigo em português contando todos os detalhes deste projeto no Blog da Plau.
–
CREDITS
Creative director: Sérgio Valente, Mariana Sá
Art directors: Washington Teotônio, Alexandre Romano, Christiano Calvet, Felipe Bellintani
Type Design: Plau — Rodrigo Saiani
Graphic Design: Plau — Carlos Mignot, Daniel Rocha, Rodrigo Saiani, Flora de Carvalho, Lucas Campoi, Gabriel Galc.
Hinting: Anke Bonk, Tanja Henze, Monika Bartels — Fontwerk
Planning: Carla Sá
Strategic manager: Bernardo Magalhães
Executive production: Fernanda Deway
Making-of footage: Marcello Cavalcanti